Asociación Nuevo Amanecer de Santiago Atitlán ANADESA

Nonprofit organization
(+502) 3372-1681

The Asociación Nuevo Amanecer de Santiago Atitlán (ANADESA Association) was born as a result of the natural disaster caused by Hurricane Stan in October 2005, which severely hit the communities of Panabaj and Tzanchaj in the municipality of Santiago Atitlán. Currently the Association works in the development and service of rural communities in the municipality of Santiago Atitlán.

The development of the ANADESA project has been evolutionary, initially being a proposal for social assistance and accompaniment to the organization of the community, to later become a preferentially educational proposal from a sustainability perspective. It currently has legal status in force, staff to attend to projects and its own building.

Women, Girls, Boys, Indigenous peoples, Entrepreneurs, Youth
Education, Family, Health, Entrepreneurship/Business, Microfinance, Environment, Leadership/Capacitation
Sololá (Santiago Atitlán)

Organizational contacts & locations

Concepción Morales Soloj
Legal representative
(+502) 4488-4306
Mayra Magdalena Reanda Tacaxoy
(+502) 5344-9793
Josefa Damian Sosof
(+502) 5758-1359
Cantón Panabaj
Santiago Atitlán, 

Mission, vision & values


We are a Guatemalan organization with social purposes that supports the comprehensive training and sustainable community development of; children, adolescents and women from rural communities, through education, training and community development programs.


Children, adolescents, youth and women, leaders and agents of change with principles and values, strategically influencing sustainable community development.

We value teamwork, responsibility, Perseverance, honesty, and respect.

Products, services, and programs


We have crafts for sale such as:

  • Keychains, pendants, earrings, bracelets, necklaces, purses, checkbooks made with beads.
  • We also have embroidery, fabrics, stoles and bracelets made with different types of thread, all products are made by the women of the program.
  • The group of associated women are also working on the elaboration of handmade disinfectants.

We offer tourist services:

  • Educational Tour: This tour consists of three stops; 1) Visit to the peace park, 2) Visit to the catholic church and the chapel of the martyr Stanley Rother 3) Visit to the association and its programs.
  • Cultural Activity: Learn about the culture of the Tzutujil Santiago Atitlán people.
  • Cooking Class: Visit to the market and preparation of a typical Guatemalan dish that is pulique, preparation of chipilin and bean tamales, and preparation of tortillas.
  • Bead workshop: It consists of making a bracelet with mostacilla.
  • Food: breakfast, lunches, dinners and snacks.
  • Lodging with Families: Time with Tzutujil families to learn about the culture and language.
  • Comprehensive Training Program for Children:

This project focuses on strengthening children's education, supporting them through tutoring classes. ANADESA serves in two areas; In Panabaj Canton and in the Chukmuk community.

ANADESA currently works with 90 children, from first grade to sixth grade, focusing on the following areas of study; mathematics, language, computing and reading, at the same time supports children in solving doubts about some task that has been left to them in the official school where they study. The Achievers also receive support in terms of materials so that they have school supplies necessary to prepare their educational work, they have access to computers and the internet service to investigate their homework.

The reinforcement teachers make visits to schools to obtain information about the progress or the need that the girl or boy is presenting during their classes at school and then reinforce the areas where they need support. In addition to visits to schools, home visits are also carried out to have a conversation with the parents of each participant's family, thus evaluating the responsibility of the parents and identifying barriers in the family that limit the participation of the child in the educational process. .

  • Adolescent Winners:

The Successful Adolescents program works the same as the Successful Children program, with the difference that adolescents study the basic cycle (first, second and third grade), therefore, it requires a high academic level of teachers so that they can support them. depending on the level of education required. In this project, students are supported with a monthly scholarship of Q100.00 so that they can cover the monthly fees in their institutes, they also have access to teaching materials, internet service, printing and photocopies.

  • Training and Community Development Program for Women:

The Women's project consists of two parts: The first consists of training women on relevant issues for themselves and their families, all of this to encourage women's participation in society and this is done through training and workshops on topics of: Health and hygiene, food safety, environmental education, home resource management, self-esteem and leadership.

The second part consists of strengthening the family economy of women through small sales or income-earning activities. Supporting them on the administration of the small sale and advising each woman for the improvement of her activity. ANADESA provides them with seed capital and strengthens them for undertaking economic income activities.

As in the other projects, home visits are also carried out with the women to monitor and evaluate the economic income activity and the application of knowledge acquired in training. 30 women residents of the Tzanchaj, Panabaj, Chukmuk and Aldea Chacayá cantons are participating in the project.

Organizational detail

Number of employees: 
Private donations, Sale of products and/or services, Fundraising, Private grants
Primary issue(s) / need(s) addressed

ANADESA attends to the educational needs of children and adolescents who are students or who aspire to be people with academic studies. We also respond to the need to train women in rural areas to be leaders and protagonists of their own history, generating changes with their children, empowering them to take family and social decisions.

There was no specific study or research in the communities, because it was the same women who founded the institution after the storm Stan that happened in 2005, among families they supported each other to recover from the damage left by the storm and little by little little did they talk about the projects they could undertake as a way of recovery and then implement projects to support other families, they based themselves on their own stories, those of their neighbors and relatives so that both children, youth and women have an impact on the community and They break ideological or cultural paradigms such as the issue of machismo.

Impact, adaptations & objectives

Impact to date
  • 25 women from rural areas Panabaj, Tzanchaj and Chukmuk trained in leadership, advocacy and economic empowerment issues.
  • We have reached 30% of economic support for women in terms of supporting their families through entrepreneurship activities, sale of handicrafts and ecotourism services.
  • 97% of our students have access to education and stay in school until the end of the school year.
  • We work with 75 girls and boys at the primary level, and 30 adolescent students at the basic level.
  • We have strengthened our connection with the schools our students attend through teacher visits.
  • We managed to have our own space in Chukmuk to serve our community participants.
  • Through project management we managed to reach the Chacayá village to form a group of women. This project was based on the needs mentioned by the women and their stories to better intervene in their formation.
  • Currently 29 women from rural areas; Panabaj Tzanchaj, Chukmuk and Chacayá are being trained on issues of leadership, participation, gender equality and economic empowerment.
  • 95% of the mothers of families attend Schools for parents every trimester (75 mothers).
  • We have extended our ecotourism services to foreign and national groups and individuals, serving groups from universities, churches and organizations. Exchanging with them our cultures and a connection between the visitor and the beneficiaries of the association.
Impact measuring

We measure with the indicators of each project that have a period of 3 years.

The data we collect through; home visit sheets, establishment visit sheets, student qualification sheets, direct observations in the home visits that are carried out every month with the women and every quarter with the students, entrepreneurship forms (economic income activity) such as: plan of activity, budget, cash control (income and expenses) Socioeconomic file, accompaniment and follow-up of cases.

Organizational adaptations: 
Key offerings, Target population
Organizational adaptation details

Key offerings

The organization has changed in services to increase its economic income; before there were no cooking classes and cultural activities.

Target population

In 2020, during the Covid-19 pandemic, some residents of the Chacayá village sent messages to ANADESA requesting food for people in need, however, we did not have funds for that village. So in the following year 2021 we wrote a project proposal requesting support for the Chacayá village in which it was decided to visit the community and some well-known leaders from the same village to talk about the needs of the village, in this way it began to invite women to meetings to hear from them about their own needs.

Short term objectives


Team Growth: Manage 2 or 3 more members of the work team to be able to better serve our beneficiaries since some communities are very far away.


Look for training opportunities for tutoring teachers for children and adolescents and for training facilitators.


Achieve the goal of serving 30 women, 90 children and 45 adolescents.

Long term objectives


Have adequate staffing to serve beneficiaries and services.


Having a network of specialized organizations or those that work in areas similar to the association to generate knowledge and learning from them according to our projects.


Train change generators by promoting their participation in local communities.